The brand is interested in searching for memories and preserving traditional crafts and colourful customs as part of cultural heritage, as well as bringing them into the modern world. The design philosophy reflects the research on sustainable practices through using second-hand, vintage, and deadstock fabrics, recycled materials, and handmade textiles such as crochet in cooperation with local women’s groups.
Combining different materials and textiles makes each piece exclusive and one of a kind. The mission is to give a second life to these materials, creating contemporary fashion which empowers people and raises awareness of its origin and sustainability.
Africa Hernandez Martinez graduated in 2019 with a First-class (1st) BA Honours degree in Fashion Design from the University for the Creative Arts, Epsom. She trained for four years in the United Kingdom, and during those years, she did her internship at Peter Pilotto (London, 2018). At the end of her degree, she was selected to show her collection at the Graduate Fashion Week (London, 2019). The same year, she was also nominated for several awards. In February 2020, her collection was selected to be showcased at London Fashion Week at the Positive Fashion Exhibition with ‘GFW Presents’. Her work has appeared in various international magazines such as ELLE UK, Forbes, METAL (Barcelona), Girls from Today, Kluidmagazine, Fienfh, WRPD (Milan), The Industry.fashion (London) or Fashion United (Amsterdam). In 2020 she was the winner of the Creamurcia Design Award, and in 2021 she had the opportunity to show her collection at different events as Murcia Fashion Slow Day, Murcia es Moda, Pasarela Mediterránea de Murcia and FITUR.
